Iris — Product & evidence research

Positioning hypothesis. The original market/interview percentages lack cited primary evidence and are deliberately not republished as facts. No customer interviews are claimed here.

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## 3. Product Positioning & Go-To-Market
- **Angle:** *"The Anti-Liquidation Desk for Prop Traders."*
- **Viral Wedge:** The **12-Gate Checklist & 5-State Ladder** — marketed not as another "holy grail indicator", but as an audited institutional survival cockpit.